NU partners with PIA, Flaspöhler for groundbreaking survey of independent agents

Launching this week, the 2017 National Underwriter/PIA Independent Agent Survey will provide unprecedented insight into agents’ needs.

Independent agents of America, start watching your inbox.

National Underwriter Property & Casualty, in partnership with the National Association of Professional Insurance Agents (PIA) and Flaspöhler, part of NMG Consulting, will conduct the 2017 National Underwriter/PIA Independent Agent Survey, a project whose findings will provide deep, revealing insight into the challenges, needs, and demographics of independent Property & Casualty insurance agents across the U.S.

The survey, which launches this week, will be hosted online by renowned intelligence firm Flaspöhler, part of NMG Consulting, with which National Underwriter has enjoyed a long and successful editorial relationship. The questionnaire, crafted by NU, PIA and Flaspöhler, will be distributed to NU‘s proprietary lists of independent agents nationwide as well as PIA’s national membership.

Key highlights of this research project will be shared in print and online as a data-rich cover feature of charts, graphs and editorial analysis in National Underwriter’s February print edition, and right here on

This survey gives a voice to independent agents to share with the entire P&C industry exactly what’s on their minds. Among other things, it will reveal what they desire most from carriers; how they perceive the P&C market and changing distribution channels; how their commissions are structured; what their greatest technology challenges are; and what these professionals need to help grow their books of business.

“A survey of this size and scope has never before been attempted, and the findings and insight gained from this project will be a benefit to the industry,” said Shawn Moynihan, National Underwriter’s Editor-in-Chief. “Our alliance with PIA in this effort will help us all gain broader perspective on the needs of the people who sell P&C products every day, and will help inform our editorial coverage going forward as we continue to serve them.”

“PIA is pleased to partner with National Underwriter and Flaspöhler in this groundbreaking survey, which will provide our industry with the most comprehensive and accurate picture of what professional independent insurance agents need to best serve their P&C clients,” said PIA National Executive Vice President & CEO Mike Becker. “Independent agents have achieved an unparalleled track record of success as the preferred distribution system for P&C products. This survey will help them stay on top.”

Independent agents can look for the e-mail invitation to the survey link beginning this week.

Read the full article as it appears in Property Casualty 360.

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