Press Release: NMG Group acquires stake in data science consultancy Boobook
NMG has acquired a strategic minority stake in Belgian data science consultancy Boobook, effective 1 July 2017. Boobook will continue to operate as an independent entity under its Founder and Managing Director, Nicole Huyghe, but will now benefit from NMG’s global network and infrastructure to support its growth.
Founded in 2002, Boobook has a multi-national client list including Disney, Toyota, Sony and Nikon and works at the cutting edge of data science and visualisation. NMG, has a presence in 18 cities including Johannesburg, London, Singapore, Sydney and Toronto and through this collaboration NMG will bring Boobook’s expertise in data analytics to its clients in the fields of insurance, employee benefits and investments.
Geoff Baars, Group Executive Director at NMG said “Our investment in Boobook is an exciting development for NMG and its clients. Boobook’s team of data scientists have worked with many leading global brands and this collaboration will move us five years ahead in terms of our capabilities in data analytics.”
NMG Consulting CEO, Mark Prichard commented “We see the partnership with Boobook as accelerating the pace with which we can enhance our Insights platforms and offerings. Boobook can draw upon experience from a diverse set of industries, which will have relevance for our clients as innovations in digital and analytics will continue to be broadly sourced.”
Nicole Huyghe, Managing Director said “Boobook sees a strong partner in NMG as one that can provide access for Boobook’s services to the financial services market, while permitting Boobook to retain its independence and breadth of coverage. In our discussions with NMG it soon became clear that we shared a common value set and this was an important factor in the decision to welcome NMG as a strategic investor.”
About Boobook
Boobook is a private company based in Ghent, Belgium with operations in London and a combined headcount of 13 data scientists and support. Nicole Huyghe, Founder and Managing Director, established Boobook in 2002 and it currently offers market research analytics, big data analytics, and smart online reporting.